For service providers – to pin or not to pin?

Are you a service provider wondering whether Pinterest is for you? This article will hopefully help! I’m playing around with the idea of using Pinterest for business at the moment. I’m not 100% committed to the idea at this stage,… READ MORE

Geoff Brooker – a Tribute

One of our clients died this weekend in an accident. Geoff Brooker was the owner of two local businesses, the popular Dipton Mill Inn and the Hexhamshire Brewery. We’d been working with him for a few months on some rebranding… READ MORE

Responsive web sites

One of the current trends in website development is responsive and it’s certainly something that increasingly our clients are asking for. Responsive web design, put simply, is a website which adjusts to fit the screen size that the user is… READ MORE

Design can work harder for you

Following on from the business card article at the beginning of the year here is another example of one of our client’s business cards working a little harder! We didn’t have to change the brand, just how the information was… READ MORE

New twitter profiles are here…

Hello! As so many of you seem to be getting the new twitter profile today I thought I would dash off a quick initial guide to the changes to make life a bit easier. I’ll update this over the next… READ MORE

Sub brands

One area of branding that I really enjoy is that of sub brands. Often a business will diversify into other services and for any SME it’s often better to keep a consistent brand feel for the sub brands. This can… READ MORE

A brand you may have heard of!

Through my 20 year career as graphic designer I’ve worked with national and international brands so it was interesting to work on a campaign for the NHS. They already had the brand elements created as the campaign had  started on… READ MORE

Five ways to improve your business card

As we all start to fill up our diaries getting meetings organised and networking events booked in it’s a good time to revisit the smallest marketing tool most of us have – the business card! A business card can often… READ MORE

Stress free networking

Networking. It’s something that many people either dread, put off or simply see as a necessary evil which they do but don’t enjoy. It doesn’t have to be that way! Though not a natural networker myself I do know it… READ MORE

running & marketing

As some of you will know, Dom at tent ran the Great North Run at the weekend. It struck me recently that the approach to undertaking something like the Great North Run is a bit like the one we all… READ MORE

Using favourites on twitter

When I do social media training with clients, one of the widgety questions they often ask me about is favourites in twitter. I love favourites and have used the function pretty much since I started using twitter. However it seems… READ MORE

A sweet treat…

It was a real treat to work with one of the oldest established and best ice cream companies in the region. It has remained within the Marcantonio family since it’s beginnings over a hundred years ago. Mark Toney is a well… READ MORE