P three is a leadership and business development company who help businesses and organisations to grow and improve through a range of services but primarily by encouraging and embedding entrepreneurial leadership practices. Headed up by the brilliant Barbara Dennis OBE they have a huge wealth and depth of experience in the public, private and third sector.
Our initial brief was to help P three with their marketing activity, helping them to select and use the right marketing channels, get clear about their target market and messages and bring them up to speed with social media and email marketing.
However through this process it became apparent that the time was right for the company to look at their visual brand identity along side all of the marketing and communications stuff, to make sure that on first impressions, they were striking the right tone and sending the right message.
Regular, focused marketing sessions have been a key part of what we have delivered to P three, such one to one and bespoke marketing consultancy has been crucial in helping the company to define it’s market and niche and to look at how best to communicate the benefits to businesses and organisations of working with them.
Alongside the marketing support work, we have delivered a striking brand identity which has then been rolled out through company stationery and marketing materials, a new responsive website, email newsletter, social media pages and exhibition and event materials.
The website is fully content managed allowing Barbara to regularly upload articles and news items to the website and to encourage people to sign up for updates and newsletters which are always focused on offering useful information to the reader rather than being used solely as a sales vehicle.
Through taking time to focus regularly on their marketing activity and to explore and implement new parts of their marketing strategy such as social media use and events, the company has grown their confidence in marketing and has started to reap the benefits and results of developing a ‘nurture cycle’ philosophy to how it stays in contact with clients and prospects. By adding value and demonstrating their expertise in various ways they are building trust and awareness of what is still for many companies, a misunderstood service and positioning themselves as a leader in their sector.