We were approached by the festival committee in 2014 to help them out with their social media activity. They knew they should be tweeting and the like but weren’t confident that they would get it right. So we led the way, building their followers and developing a content and engagement plan which became a very effective part of their marketing that year.
As a result of our successes there, they could see the potential of focusing and reassessing their brand and marketing activity as a way of continuing to grow and develop the festival and invited us to join them as their marketing and brand partners for 2015.
The client charged us with refreshing the brand identity as well as creating a range of new on and offline marketing tools and writing and helping to deliver a comprehensive marketing strategy to include social media, email marketing, print adverting, print distribution and media relations.
Sarah’s experience working as an arts marketeer, promoting many events and festivals over the years all came flooding back and she set about devising a new marketing plan for the team with a focus on low/ no cost methods such as email and social media marketing.
We worked hard with them and a dedicated team of volunteers to deliver this uplift in ticket, beer and food sales by a comprehensive rebrand of the event, drawing up a marketing and social media strategy and creating a range of new marketing materials including a new website and promotional print.
It’s safe to say that the rebrand and new marketing and social media strategy paid dividends. The Tynedale Beer & Cider Festival had it’s most successful year ever, with a huge increase in overall profits which means much more funds for donation to charities and good causes. Advance ticket sales were higher than they have ever been and the social followings and emailing list subscribers grew steadily from the start of our campaign. There were also 20,000 pints of beer drunk along with 6000 pints of cider!
After the 2015 festival some of the results were:
- TICKET SALES – 20% increase
- PROFIT – 27% increase
- CATERING SALES – 33% increase
- TWITTER FOLLOWERS – 90% increase
- FACE BOOK FOLLOWERS – 223% increase
And in the following years we have helped the profits to continue to grow; achieved the first sell out Saturday and smashing sales records year on year.