In today’s fast-paced digital world, it’s easy to assume that traditional marketing materials have become obsolete. After all, the internet offers a vast array of marketing opportunities, from social media campaigns to email newsletters. However, printed marketing materials continue to… READ MORE
Category: Marketing
Effective design is better value
What’s better value for a business – cheap design or effective design? Cheap design will cost less than effective design as going down the route of making sure design is effective, means it takes a little longer to create. I’m… READ MORE
The truth about growing your business
If I had a pound for every time a prospective client told me they’d love to invest in their marketing and brand and that they’d do it as soon as their business started making more money, I would have, well,… READ MORE
A HEARTFELT PLEA FROM THE MILKMAN
Why an authentic message can still get through. This letter came through my door last night – it ignores pretty much 95% of the advice that I would give to a marketing client thinking of creating a door to door… READ MORE
Are you ignoring email marketing for your business?
I am running a workshop at Thinking Digital 2018 conference (go me) so I was excited to see on twitter this morning that they had announced the speakers and the workshops for this year’s event. I mentioned this to Dom… READ MORE
The Facebook Algorithm – change your game & avoid the pitfalls!
You may no doubt have read about the changes that Facebook are making to their mysterious algorithms in the coming weeks. It’s all part of an apparent push (sceptical, moi?) to make people use Facebook LESS but get MORE value… READ MORE
Q&A: Faye Clark – Finale Shoes
New up in our Q&A series is Faye Clark who runs the fabulous Finale Shoes in Corbridge, one of the North East’s best independent shoe retailers with an emphasis on unique style and hands on customer care. How did you… READ MORE
Q&A: Joanna Feeley – Trend Bible
Welcome to the first in our new series of blog posts; Q&As with business owners and leaders from our region and beyond. First off the blocks is the inspirational Joanna Feeley, Founder of Trend Bible, a Newcastle based trend forecasting agency with… READ MORE
Ten good reasons to blog
I’ve been talking to a few clients and contacts recently, offering feedback and helping them to find their blogging way. You might be a non blogger reading this, or perhaps someone like me with good intentions but who doesn’t blog… READ MORE
Is visual content the future of digital?
When people think of the content for their digital marketing, their website and social media posts etc., they often think about the words. Content is often seen in terms of website copy, blog posts, articles, news items. Even tweets we… READ MORE
Content marketing – an intro
Yesterday I told you a story from the early days of content marketing – which can be read here. Today I will set the scene, so if you are already very familiar with what content marketing is and it’s purpose… READ MORE
Cooking up content
Hello! I’m writing a little series of blog posts for January around the subject of content marketing. Tomorrow I’m going to start with the basics but today, I just want to tell you a story. Are you sitting comfortably? Then… READ MORE